- Mickey's story starts with a rabbit. Disney Brothers Studio was just another cog in Universal Pictures' animation machine when, in 1927, Walt Disney created a character called Oswald the Lucky Rabbit.
- (The character was later re visited and appointed a new name that would stick with the character for the rest of its career, a name that is now recognised around the world and make this rabbit the most famous animated character ever made)
- The first two Mickey shorts drew no attention, but then came Steamboat Willie, the first animation to feature synchronized music and sound effects, hit the screen. The film premiered in New York on Nov. 18, 1928 and was an instant hit. A series of Mickey Mouse shorts appeared within a matter of months — including Plane Crazy, a short that predated Steamboat Willie in which Mickey plays a rodent Charles Lindbergh. The mouse was a national fad by the end of the year, and it wasn't long before the real genius of Walt Disney kicked in: marketing. Walt quickly started up a line of Mickey merchandise, and within two years the Mickey Mouse Club, a fan club for children, was up and running.
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